Graphic Designers - The link between client and audience

On the one hand, a client is often too close to the message to understand various ways in which it can be presented. The audience, on the other hand, is often too broad to have any direct impact on how a communication is presented. What’s more, it is usually difficult to make the audience a part of the creative process. Unlike client and audience, graphic designers learn how to construct a message and how to present it successfully. They work with the client to understand the content and the purpose of the message.

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What Do Graphic Designers Do?

Graphic designers help their clients find an audience.
Designers make things that are out there in the world, being seen, read, understood and acted on by other human beings. They clarify and enrich what things mean to people. They tell their client's story.

Designers create solutions to design problems.
In order to create solutions to the problem, they need to understand the problem. And, in order to understand the problem they need to first listen to their clients.
Then designers think about visual forms and how they are put together to convey meaning. These forms are a kind of visual language. Points, lines, planes, volumes, spaces, areas, textures and colors, as well as how they are used to create symmetry, proportion and rhythm, are basic aspects of the designer’s visual vocabulary.

A core responsibility of the designer's job is to present information in a way that is both accessible and aesthetic.

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